What makes a company successful? Is it being focused and targeted, or rather having a broad approach that appeals to many customers? Is it sticking with a steady course in a rough sea, or rather being flexible and using tailwinds whether they take you to port or to starboard? Being good at many things, or rather excellent at a few things and just good enough at others? Focusing on short-term delivery, or rather on long-term positioning?
 
These are strategic questions that every management team needs to deal with. With this survey, we're trying to understand how some of the largest companies globally have answered these questions, and how their approaches correlate with performance.
 
Please take 10 minutes to help us shed light on these important issues. In return, we'll provide you with an up-front report of the results from this research. All individual responses will be kept strictly confidential, and only aggregated survey results will be reported.
 
In case of questions or problems, please contact nadia.kubis@strategyand.ch.pwc.com
 
 
  
 
About us:
 
Strategy& is a global team of practical strategists committed to helping you seize essential advantage. We do that by working alongside you to solve your toughest problems and helping you capture your greatest opportunities. We bring 100 years of strategy consulting experience and the unrivaled industry and functional capabilities of the PwC network to the task. We are part of the PwC network of firms in 157 countries with more than 223,000 people committed to delivering quality in assurance, tax, and advisory services. Tell us what matters to you and find out more by visiting us at strategyand.pwc.com.
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PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.